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My Traffic Experiment: Part 2

I’ve promised that I’ll post the conclusion for my traffic experiment. I admit that it took a bit to long but here they are:

• Even though getting traffic fast is the main concern when using PPC, it’s not the PRIORITY. Main priority should be…
• Niche selection. No matter how high you budget for a campaign and how long you’re going to run it, a carefully chosen niche trumps everything that you’re about to do, and after you’ve choosen your niche…
• List the targeted KEYWORDS. If there’s a gist for PPC, then keywords list is it. I’m doing further experiment on this currently, using ‘free’ tools and I’ll let you know how it turns up. This experiment is going to answer one of my favorite all time PPC question: How do you choose your keywords? But it doesn’t stop there because…
• Keywords is just an ‘idea’ tools. Yup. Keywords list gives you ideas of what your potential customers are looking for through the search engines but it doesn’t tells you ‘exactly’ what the hot button is, so…
• You MUST test. And test some more. From the Ad copy to the landing page to the offer. Test them all. I may make it sounds that this is a never ending process and I have no intention to show it otherwise - it IS a never-ending process!

Well, that wraps up my conclusion for my recent experiment. Naturally, my next question would be: Where do I go from here? How can I use what I’ve just discovered?

I also have the answer to that coming right up…

My Traffic Experiment: Part 1.

Beginning of the May 2008, I’m carrying out my own traffic experiment to this website. I set to increase my website visitors by 50% or at least surpass my previous best numbers (even by 1 visitor). To achieve this, I’ve decided to use PPC (pay per click) and obviously my choice is Adwords.

I’m tracking my visitors using my domain Awstat services and looking only at ‘unique visitors’. I planned to do this as long as my budget allows me to.

So what happened?

I started with doing ‘basic’ keyword research. I created a campaign and a few Ad groups based on those keywords. To be honest, I only have 3 Ad groups with less than 10 keywords per group.

With $X.00 daily budget, and bidding around $0.30 or less for a keyword, I proceed with the experiment.

Today, at exactly 1500 hrs or 0300 p.m, I paused my campaign. I’ve reached my budget (actually overshoot by a few cents) with X,000 impressions and 1.5% average CTR. Towards the end of the experiment, I left with only ONE Ad group and was $30 ‘richer’ (that’s enough to cover my Adwords expenses also).

But my aim goal for this experiment…

Well, let just say that I got equal visitors to my website within this one week period as compared to my previous best month!

I’ll post the experiment conclusion next…