My Traffic Experiment: Part 2

May 14, 2008 Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates No Comments

I’ve promised that I’ll post the conclusion for my traffic experiment. I admit that it took a bit to long but here they are:

  • Even though getting traffic fast is the main concern when using PPC, it’s not the PRIORITY. Main priority should be…
  • Niche selection. No matter how high you budget for a campaign and how long you’re going to run it, a carefully chosen niche trumps everything that you’re about to do, and after you’ve choosen your niche…
  • List the targeted KEYWORDS. If there’s a gist for PPC, then keywords list is it. I’m doing further experiment on this currently, using ‘free’ tools and I’ll let you know how it turns up. This experiment is going to answer one of my favorite all time PPC question: How do you choose your keywords? But it doesn’t stop there because…
  • Keywords is just an ‘idea’ tools. Yup. Keywords list gives you ideas of what your potential customers are looking for through the search engines but it doesn’t tells you ‘exactly’ what the hot button is, so…
  • You MUST test. And test some more. From the Ad copy to the landing page to the offer. Test them all. I may make it sounds that this is a never ending process and I have no intention to show it otherwise - it IS a never-ending process!

Well, that wraps up my conclusion for my recent experiment. Naturally, my next question would be: Where do I go from here? How can I use what I’ve just discovered?

I also have the answer to that coming right up…