Single Most Important Skill If You Want To Sell With Print Online

August 4, 2008 Cheap Digital Ebook Sales and Marketing 2 Comments

If you’re selling online, do you know the single most important skill you want to have if you sell in prints or with words?

Let me answer that for you. It’s writing and specifically writing your sales material.

Online, sales material usually takes the form of sales letter. Most of the time, these sales letters are in direct sales letter format, representing digital products – e-books, softwares or services like e-book cover design.

It’s still a fact that informational digital products like an e-book on making money with Adsense, is sellable. There is demand for such item. That’s why many marketers choose this route to create their income.

Clickbank is an example of a place loaded with this kind of digital printable information product.

Let’s say you also choose this route – selling printed material online (in e-book form).

You have the product created. You have the e-cover designed and you also have the overall ‘look and feel’ figured out.

So what you do next?

You sit down and start writing your sales material.

Some of the methods used by marketers were to follow a framework or ‘flow’, started with writing down the problem. This provides the ‘why’ for the product. In selling, it’s called ‘inflicting the pain’.

Create enough pain, and the targeted users are ready to buy into your ways of easing it.

After the pain or problem, you introduce your solution i.e. way to ease the pain, and this is represented by your product or the info contained in your printed digital material.

You then proceed with telling your users what your product has which make it able to do what it supposed to or the features of your product.

Then you tell them what the product can do, what it means to them, and the advantages it had over similar or current available product a.k.a the benefits.

After that you add what other people said about your product (testimonials), and extra things your user will get if they bought your product (bonus). You then close with your guarantee to make sure your customers’ minds are at ease if they chose to buy.

And that’s basically how you create your salesman or saleswoman in print.

Can you memorize all these steps?

Well, if you’ve written more than a dozens of time, these steps will become second nature. You won’t have to consciously think about the steps while doing them but if this is your first time or maybe your third time, then you might need to spend good solid hours, at times days, just to craft a masterpiece.

In this tight, race for position online world, time is too valuable. Your time is too valuable…

Is there a better alternative? Is there a way that allow you to utilize all the effective sales-in-print steps without compromising its’ value? And save your time?

Let me tell you there is!

It’s called Sales Letter Creator.

It’s a software that ‘take you by hand’, and guide you through the direct sales letter creation to effectively represent your digital product, one of the perfect tools for creating your sales person in print.

But then there’s the challenge of creating a powerful headline, effective sub-headline, bullet-points, guarantee statements, etc. So how you go about solving this?

The Sales Letter Creator can’t think that out on your behalf.

Have you heard of swipe file before?

It’s a collection of proven ads, articles or written materials compiled by copywriters to help them when they took a project.

What I’m telling you here is that, your solution is in swiping a successful writing.

‘Swiping not copying.’ There’s a huge difference there.

I have such a collection here: Web Sales Letter Supreme.

Combine the Sales Letter Creator and Web Sales Letter Supreme you’ll have a sales person who’ll churn sales after sales for you in no time.

Don’t take my word for it. Be the judge of it yourself.