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My Traffic Experiment: Part 1.

Beginning of the May 2008, I’m carrying out my own traffic experiment to this website. I set to increase my website visitors by 50% or at least surpass my previous best numbers (even by 1 visitor). To achieve this, I’ve decided to use PPC (pay per click) and obviously my choice is Adwords.

I’m tracking my visitors using my domain Awstat services and looking only at ‘unique visitors’. I planned to do this as long as my budget allows me to.

So what happened?

I started with doing ‘basic’ keyword research. I created a campaign and a few Ad groups based on those keywords. To be honest, I only have 3 Ad groups with less than 10 keywords per group.

With $X.00 daily budget, and bidding around $0.30 or less for a keyword, I proceed with the experiment.

Today, at exactly 1500 hrs or 0300 p.m, I paused my campaign. I’ve reached my budget (actually overshoot by a few cents) with X,000 impressions and 1.5% average CTR. Towards the end of the experiment, I left with only ONE Ad group and was $30 ‘richer’ (that’s enough to cover my Adwords expenses also).

But my aim goal for this experiment…

Well, let just say that I got equal visitors to my website within this one week period as compared to my previous best month!

I’ll post the experiment conclusion next…