December 13, 2008
Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates
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These are my current 2 BIGGEST questions:
- Will using ‘free advertising’ methods produce more result versus the ‘paid’ method?
- Which converts better - Splash Page or Squeeze Page?
I’m finding the answer(s) to both questions.
I’m testing all possible angles.
But in case you already have the answer, care to share?
I do realize that results of both could be conditional. No results are absolute.
Arghhh!!! Now I got to test under different ‘condition.’ But what condition are there?
Looks like I need help 
Will you?
PS. Can this be considered as Splash Page?
On a scale of 1 to 5 where 5=excellent, 1=absolutely out, how would you rate it?
December 12, 2008
Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates
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In an effort to drive more traffic to my guaranteed cheap e-book store site, I tried Yahoo Search Engine Marketing (formerly known as Overture).
Let’s start with what I DON’T like about YSEM:
- When it comes to PPC (pay per click), I started with Google Adwords. And starting with Google Adwords makes using YSEM too complicated
Seriously. The MENU tab and navigation in Adwords are far, far easier.
- I still can’t figure out how to set my Ads to appear locally i.e. in Local Search/region
And what I LIKE about YSEM:
- Some of the keywords that I bid are cheaper than Adwords
- Just that I guess
One of the keywords that I bid recently - ‘ebook download‘.
And this is the written ad that I used:
Cheap Ebook Download
Guaranteed to offer you cheap ebook you can find, download
and print
www.ebook-at-karungwang.com
Got a ‘full bar’ quality score for that. Fell free to ‘copy’ that out 
Don’t worry. I’ve deleted the campaign a few days ago…
August 4, 2008
Cheap Digital Ebook Sales and Marketing
2 Comments
If you’re selling online, do you know the single most important skill you want to have if you sell in prints or with words?
Let me answer that for you. It’s writing and specifically writing your sales material.
Online, sales material usually takes the form of sales letter. Most of the time, these sales letters are in direct sales letter format, representing digital products – e-books, softwares or services like e-book cover design.
It’s still a fact that informational digital products like an e-book on making money with Adsense, is sellable. There is demand for such item. That’s why many marketers choose this route to create their income.
Clickbank is an example of a place loaded with this kind of digital printable information product.
Let’s say you also choose this route – selling printed material online (in e-book form).
You have the product created. You have the e-cover designed and you also have the overall ‘look and feel’ figured out.
So what you do next?
You sit down and start writing your sales material.
Some of the methods used by marketers were to follow a framework or ‘flow’, started with writing down the problem. This provides the ‘why’ for the product. In selling, it’s called ‘inflicting the pain’.
Create enough pain, and the targeted users are ready to buy into your ways of easing it.
After the pain or problem, you introduce your solution i.e. way to ease the pain, and this is represented by your product or the info contained in your printed digital material.
You then proceed with telling your users what your product has which make it able to do what it supposed to or the features of your product.
Then you tell them what the product can do, what it means to them, and the advantages it had over similar or current available product a.k.a the benefits.
After that you add what other people said about your product (testimonials), and extra things your user will get if they bought your product (bonus). You then close with your guarantee to make sure your customers’ minds are at ease if they chose to buy.
And that’s basically how you create your salesman or saleswoman in print.
Can you memorize all these steps?
Well, if you’ve written more than a dozens of time, these steps will become second nature. You won’t have to consciously think about the steps while doing them but if this is your first time or maybe your third time, then you might need to spend good solid hours, at times days, just to craft a masterpiece.
In this tight, race for position online world, time is too valuable. Your time is too valuable…
Is there a better alternative? Is there a way that allow you to utilize all the effective sales-in-print steps without compromising its’ value? And save your time?
Let me tell you there is!
It’s called Sales Letter Creator.
It’s a software that ‘take you by hand’, and guide you through the direct sales letter creation to effectively represent your digital product, one of the perfect tools for creating your sales person in print.
But then there’s the challenge of creating a powerful headline, effective sub-headline, bullet-points, guarantee statements, etc. So how you go about solving this?
The Sales Letter Creator can’t think that out on your behalf.
Have you heard of swipe file before?
It’s a collection of proven ads, articles or written materials compiled by copywriters to help them when they took a project.
What I’m telling you here is that, your solution is in swiping a successful writing.
‘Swiping not copying.’ There’s a huge difference there.
I have such a collection here: Web Sales Letter Supreme.
Combine the Sales Letter Creator and Web Sales Letter Supreme you’ll have a sales person who’ll churn sales after sales for you in no time.
Don’t take my word for it. Be the judge of it yourself.
July 29, 2008
Cheap Digital Ebook Sales and Marketing
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What’s the single most important skill you must have if you want to be in business…online or off-line?
The answer: selling skills.
Now, not everybody want to be in business
…especially online.
Many just want to make some side income or some extra pocket money or some form of passive income. The thought of building an online business is a bit far-fetched for them which means, selling is not their cup of tea and they have no intention to change that.
For the rest of us who are serious and who really wants to create something significant online possibly to replace their daytime job or making it their main source of income, then selling skills is a MUST! (pardon me for shouting)
Selling online however is different…
You won’t get to see your customer physically.
There’s minimal face-to-face interaction.
There’s plenty written or ‘typed’ interaction like e-mails, blogpost and salesletter.
And since the main form of interaction falls within the written category and trust is build often through what is communicated between the screen to the eyeballs, then selling through writing becomes the most important activity.
In other words, writing to communicate effectively is crucial. More so if your writing is your representative as with a salesletter.
They often said that your salesletter is your salesmen(women)…
And that’s the fact. That’s the truth.
Pictures was always hailed as the main attraction for your offer or product. That might be the case. But if that’s so, don’t you think that whenever you want to promote your product, advertising the product image is enough? Then why don’t we see Google Adwords ads filled only with images huh?
But instead, you see banner ads and PPC ads are often a combination of images and words where the latter is always more.
There are thousands of courses for ‘writing effective ads’. Maybe a few hundreds of similar courses on ‘designing effective images’. But you get the point…
Written words sell.
I know that video is becoming more vital and effective nowadays but the TOP spot still belongs to WORDS (imagine a video without a ‘voice’=dull!)
So the question now:
- how do you used words to sell?
- what kind of words ’sells’?
- how to format them?
- what’s the best way to arrange them?
- how to add colour to them?
Essentially you’re asking,”How does my BEST salesmen(women) looks like?”…
And in the online world, your salesletter is your sales person.
Thus, the next logical question becomes
“How do I write effective salesletter?”
If I want to write it on my own because I’m just started, how do I do that?
There’s a good resources for you at Guaranteed Cheap Ebooks Store.
And if you just want to explore the concept behind a killer sales letter, you can download a free report The Killer Sales Letter Concept.
Have a good read and have a good reap!
May 14, 2008
Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates
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I’ve promised that I’ll post the conclusion for my traffic experiment. I admit that it took a bit to long but here they are:
- Even though getting traffic fast is the main concern when using PPC, it’s not the PRIORITY. Main priority should be…
- Niche selection. No matter how high you budget for a campaign and how long you’re going to run it, a carefully chosen niche trumps everything that you’re about to do, and after you’ve choosen your niche…
- List the targeted KEYWORDS. If there’s a gist for PPC, then keywords list is it. I’m doing further experiment on this currently, using ‘free’ tools and I’ll let you know how it turns up. This experiment is going to answer one of my favorite all time PPC question: How do you choose your keywords? But it doesn’t stop there because…
- Keywords is just an ‘idea’ tools. Yup. Keywords list gives you ideas of what your potential customers are looking for through the search engines but it doesn’t tells you ‘exactly’ what the hot button is, so…
- You MUST test. And test some more. From the Ad copy to the landing page to the offer. Test them all. I may make it sounds that this is a never ending process and I have no intention to show it otherwise - it IS a never-ending process!
Well, that wraps up my conclusion for my recent experiment. Naturally, my next question would be: Where do I go from here? How can I use what I’ve just discovered?
I also have the answer to that coming right up…
May 12, 2008
Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates
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I felt a bit ‘cranky’ today and I’m wondering why after a few days of experimenting with a method to generate traffic to my site, the sale was way, way, below expectation.
And I don’t think that price is the factor here. It simply not because by now you should’ve noticed that I guarantee cheap ebooks, if not the cheapest around town. But my kind of cheap is related to the ebooks price. Not it’s quality.
Then again, it makes me wonder: If I’m one of those who offer one of the cheapest ebooks deals around, why the visitors to my site still not stumbling on their feet to grab everything they lay their eyes on?
Again, I honestly believe it’s not the price (it’s a big joke if it is!).
What could it be then?
Read the rest…
May 7, 2008
Cheap Digital Ebook Sales and Marketing, Cheap Digital Ebooks Info, Tips and Updates
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Beginning of the May 2008, I’m carrying out my own traffic experiment to this website. I set to increase my website visitors by 50% or at least surpass my previous best numbers (even by 1 visitor). To achieve this, I’ve decided to use PPC (pay per click) and obviously my choice is Adwords.
I’m tracking my visitors using my domain Awstat services and looking only at ‘unique visitors’. I planned to do this as long as my budget allows me to.
So what happened?
I started with doing ‘basic’ keyword research. I created a campaign and a few Ad groups based on those keywords. To be honest, I only have 3 Ad groups with less than 10 keywords per group.
With $X.00 daily budget, and bidding around $0.30 or less for a keyword, I proceed with the experiment.
Today, at exactly 1500 hrs or 0300 p.m, I paused my campaign. I’ve reached my budget (actually overshoot by a few cents) with X,000 impressions and 1.5% average CTR. Towards the end of the experiment, I left with only ONE Ad group and was $30 ‘richer’ (that’s enough to cover my Adwords expenses also).
But my aim goal for this experiment…
Well, let just say that I got equal visitors to my website within this one week period as compared to my previous best month!
I’ll post the experiment conclusion next…
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