August 21, 2008
Cheap Digital Ebook Review
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Hey there,
Up to this point, I’m confident that somewhere in your hard-drive there’s plenty of digital products pile up collecting ‘cyber dust’. True? If there are, then what I’m about to review here is going to nudge you to round those digital products up, and turn them into what some of us really love to have more of: Cash.
The perils of digital products stockpile
Ok. I’m admit that I’m also guilty of this one – getting my hands on whatever offer that comes my way and end up having piles of ‘I’ll take a look at it later’ digital stockpile. Until today, these digital products did produce next to nothing for me except collecting ‘cyber dust’!
It gets worse as time goes by.
While I’m wondering what to do with all these so-called precious online gems, someone, somewhere out there had already bag in nice cash from the same digital products collection that I’m having. In fact, at some very odd times, I end up buying the same thing all over again simply because I can’t resist the temptation.
What a jerk I was then…
I remember at one time, one Internet Marketer was duped into some online scheme and as the result, he lost close to 30K. He’s about to lose his house, and shirt as well so he did what he knows best to bail him out – set up a Firesale.
I arrived to that Firesale through another marketer who happen to be this guy ‘best’ friend, and obviously he’s an affiliate for that sale. Base ongoing trust, I bought the package, and guess what, while trying to save the file to my hard-disk, I was prompted with a ‘dialogue box’ whether to replace that file with an existing one.
Boy…that was a shocker! And I believe I’m not the ONLY one facing this stockpiling issue, right ;)?
Finally there’s hope lurking just around the corner.
And that’s what Product Flipping For Cash is all about.
What is product flipping?
Liz Tomey, the author of this e-book, explain in the First Chapter what product flipping is all about. In that particular chapter, she also set the stage for what to come – the many ways one can utilize to make extra cash up to the level of ‘serious’ cash - flipping digital products.
Even at that year (2007) of writing, Liz did not mention anything about E-bay, which is good because if you have been around for quite some time online, you know that E-bay has banned selling downloadable digital product at their site.
Is becoming a reseller is the ONLY way you know to make cash?
Chapter 4, The Art Of Reselling Digital Products deals with reseller issue but if that’s the only way you know to earn cash with your stockpile of digital products, you’re missing a hell lot more Buddy!
There are 3 MORE Chapters to show you the right way…the proven way…and the most profitable way to turn those products into pile of cash.
But there’s no shortcut here
Liz outlined every chapter with the background info, list of resources needed, the pros’ and cons’ of the selected method or strategy, and ‘step-by-step’ action need to be taken to put the strategy to work.
No stone left unturned here…
In fact, I’ve already follow Liz advice and what are you looking at now, this VERY e-book store, is one of the many ways Liz had talked about in Product Flipping For Cash.
Would this be the most successful model for me?
Honestly, I don’t know. There are many variables involve to determine whether this strategy will bring the result I’ve hoped for. But of course, that was not mention in the e-book. You have to experience it firsthand to know it.
And that’s why I have decided to go this way…with the e-book store, simply because I can gather all the resources needed at one place, and those who are interested to start their own venture need not scurry all over the Internet to look for what they need.
I have gathered one of the best Web Traffic generating resources…
I offer useful, good looking templates that provide you with the warm and professional look-and-feel to influence your visitors to take what you offer…
I also round up a collection of useful scripts that you can use to add to your site or even business model like affiliate marketing extra effectiveness, and make you more competitive…
And you can find all these at one place.
But that’s beside the point. Let’s get back to the review…
What do all these add up to?
34 long-pages mean you can finish reading it in your spare time (not even one evening!).
Simple, plain, easy-to-understand English means any Joe and Jane who are literate and have the desire to turn their digital product to cash, or maybe just beginning to grasp the idea, can internalize the concept outlined in the e-book and start using it.
A Pdf document means you can bring it with you anywhere, everywhere, and share with them (legally of course) the concepts. You can print it to make your reading pleasurable, and easier for future reference. But this time, make sure it does not sit in your book shelf and collect dust!
$4.99 price tag means this e-book can be made available to many, many prospect hands, as long as they have piles of digital products they want to turn into cash…and lastly…
It comes with MRR or Master Resale Rights which means if you want to test the ideas in Product Flipping For Cash, all you need to do is read the material words-for-words, select the ones that applies to you, and start testing. That’s all it takes.
So, do I recommend this?
Right off the bat, this is not for everyone. For those of you who, like my ‘jerk’ version, compile digital products collection one after another, and get nothing in return from them, then Product Flipping For Cash is made for you.
But then again, if you just take it to add to your stockpile…’forgetabouit’!
Your results VARY according to your action. It’s the action that makes the difference…more so with flipping product for cash.
Click here if you’re the one that Product Flipping for Cash is made for 
August 18, 2008
Cheap Digital Ebook Review
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Don’t you just love automation? If you have something routine like writing a sales letter for your direct response campaign online, having a software to support your task is a huge relief, so huge that you’ll be thinking,”Where would I be now if I got this piece earlier?”
That’s PARTLY true with Sales Letter Creator – a software that aimed to help you automated your direct response page creation and of course, creating your webpage, all at the same time.
Why did I say ‘partly’ true?
It’s true that Sales Letter Creator automate your sales letter writing process.
It’s true that this sales letter writing software is a huge relief.
But it’s NOT true if you’re thinking that this software will solve all your direct response writing issues!
Read on so that you’ll get a clearer picture on these issues…
Right now, I have opened my Sales Letter Creator software. I’m looking at it. And Oh! Make sure you’re Online when you open this software because I did open it Offline the other day and the Top graphic was missing.
It’s there…now…when I’m Online. The software looks so hideous without it 
Once you open this sales letter writing software, you’ll see 9 icons on the Toolbar menu with 3 icons not clickable for the first time.
Underneath it is the HUGE header graphic I’m talking about, that perform a vanishing act Offline.
Immediately after that, you’ll see 11 tabs (like the tabs in your Microsoft Excel file) with headings such as Templates, Headlines, Setting, and so on. All these tabs actually presenting the steps you need to take or rather the Sales Letter Creator will take you through before you get your sales letter written.
It’s really simple. All you have to do is to fill in the blanks with some ready info, which the software ASSUME you already have before you open it.
And this is the part where the direct response issues come in and sadly, this is the part that the software can’t help you with. This is the part where YOU have to help you!
What make an effective sales letter?
I won’t bore you with all the details but for the sake of this review, and for the sake of the first time software users, I’ll touch on a few basic things.
It started with a ‘catchy’ headline.
Now, if you’ve heard about AIDA before (that’s not a person or an organization name), which summarize a proven formula for selling or advertising, the A that stands for ‘Attention’, is the part with the highest priority. If you don’t get your prospects attention, you lose them.
In our Sales Letter Creator case, the software won’t prompt you of the most effective, eye-catching, attention-getting headline.
You got to come up with one (or hundreds) yourself…
Do bare in mind that Online, there’s a bit of twist you need to add up in your headline to stir the desired response. That’s why I suggested elsewhere that you need a swipe file.
Huh?! Swipe file?…
If the word ‘swipe file’ doesn’t ring a bell, don’t be alarmed. It’s referring to a collection of proven ads or sales letter or campaign or whatever that you can use a source of reference for your own campaign.
So that’s one issue. Next…
When you click the ‘finish’ button for this software, you’ll be prompted with an option to save your project as an html file. In other words, you are creating your webpage.
Now, here comes another issue. Before you even reach the ‘finish’ tab of Sales Letter Creator, you’ll have to go through ‘Settings’, ‘Intro’, ‘Features’, and ‘Benefits’ tabs, and you need to put some text in them. I’m telling ya, if you know a little or nothing about SEO or Search Engine Optimization, and basic Copywriting, you’ll end up with a dead duck!
And that’s not good for business. You won’t get your Golden Eggs (was it duck or goose? Hmmm…)
That means, even though you get a huge relief for your sales letter writing process, the Copywriting part and the SEO part are still a huge territory to explore. You save time on the writing process but I doubt you can save time optimizing it. Like they said, “There’s no such thing as something for nothing.”
So, how does all this add up to?
This is where I supposed to make my recommendation. This is where I supposed to rate this product, and this is where I supposed to tell you that you’ll miss BIG time if you didn’t own this software. I supposed to but…
Up to this point, having read what I have to say about Sales Letter Creator, I strongly believe that you can decide for yourself whether this is something you can or you can’t do without.
In my opinion, you can write an effective sales letter by simply swiping another effective sales letter, and type it on a blank template. Not only stimulating your brain for creativity, it is also said that process like this ‘condition’ your mind to recognize the effective elements of the sales letter.
But it’s up to you decide…
And whatever choice you made, make sure it adds to your effectiveness. This is what I hope for you as much.
(If you think it adds to your effectiveness, click this link to own your Sales Letter Creator ;)
August 12, 2008
Cheap Digital Ebook Store, Cheap Digital Ebooks Info, Tips and Updates
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Hey there,
Remember when I told ya that August is this website First Year Birthday?
Well, it’s August (in fact it’s almost two weeks in August)! And you know what, I really hope that you would not have to do anything on this special occasion, except reading this post, of course…
There’s no special discount thingy for you to buy…
There’s no ‘08-08-08 Only’ for you to tremble on your feet to rush for…
And, BEST of all, there’s nothing for you to download!
I really want you not to do anything here other than keep reading the post, and you want to do that because I’ll be spilling out the ‘hidden’ lessons which building this site had thought me for the past 12 months.
I’ve paid for the lessons with my sweat, blood, and cash, and I have all the intention to share them with ya at no cost. So here goes…
Lesson #1: A website is more than just a webpage and domain name.
Out of all things, I consider this lesson as the most important. Why?
When I took the offer from a fellow marketer to install and host this ‘cheap ebook store’, I gave little or minimal attention to the whole picture of web building. I figured that the domain and hosting were reasonably priced, and the script installation was free.
I don’t want to bargain with that. So I pursued.
But if I look back to those ‘defining’ moment now, and if I can get into a time-machine, I’d like to go back and straighten a few things out. Things like:
- Come up with a business model or business system before I even begin to consider the offer. Do I want to earn my revenue with Resale Rights? Selling my own digital, downloadable products? Or what? Obviously, I’ve overlooked such things.
- Carefully and thoroughly choose my domain name. I chose ebook-at-karungwang for the sake of branding but it carries little weight on Search Engine Optimization. People online are looking for solution, and my chosen domain name says little or nothing at all on what they’re looking for. I gather that people type ‘cheap ebook’ more than they type ‘ebook’.
- Clearly define my target market. Am I targeting newbies? Advanced marketers? Affiliates marketers? Resellers? Boys? Girls? 30 years-old? Teens? I was not so clear with the criteria.
What about the webpage?
This is an e-book store, and since I didn’t have a clear business model, it really didn’t matter if I put the store as my Index page or in other directories. By right, if I did my due diligence, maybe my current website setting is not the most optimize setting. But that will largely depend on my biz model.
If I choose to promote resale rights products, maybe my current model will work. But if I choose to promote my own product, maybe a direct response page will fit nicely.
I said maybe because I did not test it out, which brings me to the next lesson…
Lesson #2: Test everything out.
And I mean everything.
From the web design, from the SEO strategies and the conversion…test everything out.
How to carry out the testing?
PPC or pay per click immediately comes to mind. Slap a few ads with Adwords and see how the responses like. That will quickly give ya a ground to work with. It will answer the question like:
- are you in the right niche?
- Are you targeting the right crowd?
- Are you optimized?
- What keywords or key phrases that they’re looking for?
- Can you expend on that?
- Or, should you narrow it more?
PPC can provide you with immediate, measurable result.
How long should we test?
2 weeks to one month. That will provide ‘just nice’ time frame for you to work with.
Then what?
Improve, improve, and improve some more.
That’s why it’s important to have a goal, a desired ‘quantified’ objective in the beginning. It will keep you on track and steer you to the right direction or provide you with a clear destination.
And be prepared to learn my deepest ‘hidden lesson’ of all…
Lesson #3: It’s all about marketing.
Yup. That’s it. That’s the deepest hidden lesson of all.
I often take for granted the fact that my ‘cheap ebook store’ is a product. Since I can’t do much with the creation of the product now, the most critical thing left for me to focus on is actually promoting my e-book store.
I’ve send some emails asking a few renowned marketers how to do this. With all due respect to their expertise, none of them gave me a specific framework to work with, even though I’ve explicitly asked for it.
None…
Does it hurt?
Not really. I went back to Lesson #2. This is one variable I can control. I can’t control the marketers but I certainly can control what factors that contribute to ebook store success. And I think, since this ebookstore is uniquely mine, I and only I can determine what I to do with it, and how it should be done.
The online marketing world is cluttered with Generals and ambiguity for all that I’ve known anyway. So to be specific, let me find it out my way.
Who knows, others will come to me for advice.
Ok.
After all have been said and done, allow me to summarize my website One Year Birthday celebration with the following actionable ebook store optimization tips:
1. Decide on a profitable, proven, revenue generating business model.
2. Choose your domain name (and hosting) wisely. Aim for a good natural SE ranking.
3. Test your plan out: on a small scale first.
4. Make improvement based on your finding from the test.
5. Align and network with like-minded people (even if they’re not replying your mail. Learn something from them).
6. If everything else fail, dare to be unique.
End of lesson.
Stop reading and start doing.
August 4, 2008
Cheap Digital Ebook Sales and Marketing
2 Comments
If you’re selling online, do you know the single most important skill you want to have if you sell in prints or with words?
Let me answer that for you. It’s writing and specifically writing your sales material.
Online, sales material usually takes the form of sales letter. Most of the time, these sales letters are in direct sales letter format, representing digital products – e-books, softwares or services like e-book cover design.
It’s still a fact that informational digital products like an e-book on making money with Adsense, is sellable. There is demand for such item. That’s why many marketers choose this route to create their income.
Clickbank is an example of a place loaded with this kind of digital printable information product.
Let’s say you also choose this route – selling printed material online (in e-book form).
You have the product created. You have the e-cover designed and you also have the overall ‘look and feel’ figured out.
So what you do next?
You sit down and start writing your sales material.
Some of the methods used by marketers were to follow a framework or ‘flow’, started with writing down the problem. This provides the ‘why’ for the product. In selling, it’s called ‘inflicting the pain’.
Create enough pain, and the targeted users are ready to buy into your ways of easing it.
After the pain or problem, you introduce your solution i.e. way to ease the pain, and this is represented by your product or the info contained in your printed digital material.
You then proceed with telling your users what your product has which make it able to do what it supposed to or the features of your product.
Then you tell them what the product can do, what it means to them, and the advantages it had over similar or current available product a.k.a the benefits.
After that you add what other people said about your product (testimonials), and extra things your user will get if they bought your product (bonus). You then close with your guarantee to make sure your customers’ minds are at ease if they chose to buy.
And that’s basically how you create your salesman or saleswoman in print.
Can you memorize all these steps?
Well, if you’ve written more than a dozens of time, these steps will become second nature. You won’t have to consciously think about the steps while doing them but if this is your first time or maybe your third time, then you might need to spend good solid hours, at times days, just to craft a masterpiece.
In this tight, race for position online world, time is too valuable. Your time is too valuable…
Is there a better alternative? Is there a way that allow you to utilize all the effective sales-in-print steps without compromising its’ value? And save your time?
Let me tell you there is!
It’s called Sales Letter Creator.
It’s a software that ‘take you by hand’, and guide you through the direct sales letter creation to effectively represent your digital product, one of the perfect tools for creating your sales person in print.
But then there’s the challenge of creating a powerful headline, effective sub-headline, bullet-points, guarantee statements, etc. So how you go about solving this?
The Sales Letter Creator can’t think that out on your behalf.
Have you heard of swipe file before?
It’s a collection of proven ads, articles or written materials compiled by copywriters to help them when they took a project.
What I’m telling you here is that, your solution is in swiping a successful writing.
‘Swiping not copying.’ There’s a huge difference there.
I have such a collection here: Web Sales Letter Supreme.
Combine the Sales Letter Creator and Web Sales Letter Supreme you’ll have a sales person who’ll churn sales after sales for you in no time.
Don’t take my word for it. Be the judge of it yourself.
