Single Most Important Skill You Must Have If You Want To Be In Online Business

July 29, 2008 Cheap Digital Ebook Sales and Marketing No Comments

What’s the single most important skill you must have if you want to be in business…online or off-line?

The answer: selling skills.

Now, not everybody want to be in business

…especially online.

Many just want to make some side income or some extra pocket money or some form of passive income. The thought of building an online business is a bit far-fetched for them which means, selling is not their cup of tea and they have no intention to change that.

For the rest of us who are serious and who really wants to create something significant online possibly to replace their daytime job or making it their main source of income, then selling skills is a MUST! (pardon me for shouting)

Selling online however is different…

You won’t get to see your customer physically.

There’s minimal face-to-face interaction.

There’s plenty written or ‘typed’ interaction like e-mails, blogpost and salesletter.

And since the main form of interaction falls within the written category and trust is build often through what is communicated between the screen to the eyeballs, then selling through writing becomes the most important activity.

In other words, writing to communicate effectively is crucial. More so if your writing is your representative as with a salesletter.

They often said that your salesletter is your salesmen(women)…

And that’s the fact. That’s the truth.

Pictures was always hailed as the main attraction for your offer or product. That might be the case. But if that’s so, don’t you think that whenever you want to promote your product, advertising the product image is enough? Then why don’t we see Google Adwords ads filled only with images huh?

But instead, you see banner ads and PPC ads are often a combination of images and words where the latter is always more.

There are thousands of courses for ‘writing effective ads’. Maybe a few hundreds of similar courses on ‘designing effective images’. But you get the point…

Written words sell.

I know that video is becoming more vital and effective nowadays but the TOP spot still belongs to WORDS (imagine a video without a ‘voice’=dull!)

So the question now:

- how do you used words to sell?
- what kind of words ’sells’?
- how to format them?
- what’s the best way to arrange them?
- how to add colour to them?

Essentially you’re asking,”How does my BEST salesmen(women) looks like?”…

And in the online world, your salesletter is your sales person.

Thus, the next logical question becomes

“How do I write effective salesletter?”

If I want to write it on my own because I’m just started, how do I do that?

There’s a good resources for you at Guaranteed Cheap Ebooks Store.

And if you just want to explore the concept behind a killer sales letter, you can download a free report The Killer Sales Letter Concept.

Have a good read and have a good reap!

Almost A Year Now

July 1, 2008 Cheap Digital Ebook Store No Comments

This coming August, this website is going to be ONE year old. I don’t believe it myself but time flies and stirs the dust. When the dust settles, I can see that I’ve come this far.

Way too far…

Looking back, I can see that I’ve done some right things and some ‘not so right’ things and both carry different consequences. This is the journey. This is my lessons. And now, I know how to handle things much, much better. Or do I?

Should I call for celebration?

A birthday calls for celebration. A newborn call for celebration. And maybe, just maybe, a ONE year old guaranteed cheap online ebookstore should celebrate. And how do I celebrate it or plan to celebrate it?

Should I…

  • put up a firesale?
  • put a massive discount sale?
  • put up ‘buy 3 get any one extra ebook’ sale?
  • sell the whole store?
  • close for a few days?
  • work out some JV deals?

Now, look closely at all the ’should I’ list. Does it contains anything meant for your benefit, without hidden agenda? Hardly.

It’s like I’m saying to you,”Hey, I’m celebrating but I don’t think I want you to have a piece of my joy without paying!” Sort of…

Don’t you think we have enough of this already? What’s wrong with giving without asking something in return? Well, it’s even hard to do this as well because many still think you’re up to something. That’s the kind of world we’re living in now but hey, let’s suspend that judgement for a few second, can we?

What if, I still want to celebrate the First Year of The Ebook Store? What if I want to genuinely give something out? And what if I ‘pay’ to get people to celebrate? That would be nice don’t you think?

Maybe I’ll do it.

I’ll let you know later, but for now, what do you think about giving without asking for anything in return in today’s online biz venture?

Look forward to read what you’re gonna write.

Until then, take care :)